Just Fad

Just Fad…

By Rachita Malik

In order to be irreplaceable, one must always be different

-          Coco Chanel

Fashion is always changing. As a society, we are hierarchical. Those on the top will always adopt a novelty as a symbol of their high status and soon on the second rung imitate. Eventually it becomes a mass phenomenon and the former seeks a new representation.

Many would agree that a good part of our wardrobe would never see the daylight again. And then we cringe, how we just wore it once because it was a trend. Change in fashion is instant. It is always uncertain whether a new idea would be a fad or a lasting statement.

Dressing is a way of life; fashion should not govern our lives. As Yves Saint Laurent would say, “the most important thing in a dress is the woman who wears it”. The trick is, to be trendy you should know yourself.

Be Fashionable – Be You

KOPAL

KOPAL

Unwrapping new creation

HHEC presents the brand “KOPAL”. The collection is synonym with its tagline, an unwrapping creation. It symbolises new emerging ideas, that are waiting to be unravelled. The brand voices purity, grace and flair. It signifies modern India,  that is all set to take over the world. 

Kopal is our ready to wear and the home furnishing collection, using bright hues, contemporary styles and designs focussing on the current market demand and trends

Indian Handicrafts…Present and the Future…!!!

Indian Handicrafts…Present and the Future…!!!

By Rachita Malik

India is known for its rich heritage of art and culture. Within a few kilometers, with the change in the regions, comes a unique different craft, very specific to those regions. Such a varied and diverse pool of rich human creativity leaves everyone awe-struck.

Special retail formats, like those of State and Centre emporiums backs and supports this diversified industry. Such formats not only market the handicrafts but also help the artisans for a living. The Handicraft Industry stands at a whopping 100 Billion worldwide and India being a 1.2% share of the total. Cheap Labor rates, a low capital investment and a very large potential market (domestic and international) has encouraged this industry to grow.

In spite of the large demand, there is a dismal supply. This feeble situation is because of the lack of knowledge of current market trends, lack of skilled labor and the required technology. Also, the crafts are confined to particular communities in the rural areas, the cities are still untapped. More-over the industry lacks proper promotion of the hand crafted products. If such factors are controlled, there are more opportunities for the market to grow, as there is a demand of the Indian crafted products in countries like US, Canada, Britain, France, Germany and Italy.

There is a big transformation where the demand is concerned. The demand has shifted from decoratives to a more utility category. Gone are the days when handicrafts were only for the premiere segment, they are now positioned in a more contemporary and a utility category. This change can definitely bring a new perception and help in the development of fashion and lifestyle industry.

Clearly there is scope and an opportunity for growth and the right kind of marketing approach can flourish the Indian Handicraft industry further globally.